I'm just that regular dude on your socials.
20 years in DTC paid social. Testimonials, walk-and-talks, and spokesperson reads that don't sound like ads.
★ Shark Tank Alum · 30+ YRS DTC marketing · 20+ yrs paid social
The work.
What brands say.
UGC clients.
About Chris.
A Gen X male UGC creator who reads scripts like the marketer he's been for 30+ years.
Chris Diede is a Gen X male UGC creator (over 50) based in Austin, TX, USA. With 30+ years in DTC marketing and 20+ years running paid social — first agency-side, now in front of the camera — he reads scripts like a marketer who's actually shipped ads, not a model who learned the lines on the way to set.
That experience is why brands keep coming back: the takes are clean, the deliveries land, and the calls-to-action don't sound like calls-to-action. Specialties include testimonials, walk-and-talks, spokesperson reads, podcast-style conversational video, in-car formats, and problem/solution narratives — built for Meta, TikTok, YouTube Shorts, and Snap.
Chris is a Shark Tank Season 13 alum and has worked with brands across DTC consumer goods, financial services, home, health, and pet categories.